While the fashion world witnesses different trends every period, the concept of quiet luxury has attracted attention in recent years. “Quiet luxury” refers to unassuming clothing and products made with very high-quality materials. Unlike seemingly similar fashion movements like minimalism and normcore, the idea of expressing quiet luxury style is more about mood and attitude rather than aesthetics. Quiet luxury represents an approach that embraces thoughtful shopping and filling her wardrobe with carefully selected investment pieces. Essentially, quiet luxury celebrates the power of sophistication and the beauty of sobriety.
The essence of quiet luxury is an understated, neutral color palette, simple designs and high-quality materials. This trend targets those who prefer to dress simply and elegantly, instead of wearing the logos of expensive brands. It also supports sustainable fashion by emphasizing long-lasting clothing pieces that are resistant to rapid changes in seasonal trends.
While thinking about quiet luxury, we can take a look at the wardrobe of Shiv Roy, the character in HBO's Succession series. Shiv Roy, who left an impact on the fashion industry as well as the viewers of the series, has a style where "money talks, wealth whispers", but he reflects this style not with logos or brands, but with carefully selected sharp patterns and unique silhouettes.
Economic and social changes stand out as one of the important factors in the rise of quiet luxury. After the 2008 financial crisis, brands moved away from flashy logos and started offering more functional, 'suitable for daily use' and quality clothing, laying the foundations of quiet luxury. This approach has evolved in line with consumers' desire to shop more consciously and permanently. More recently, quiet luxury has gone global again, as brands such as Bottega Veneta and JW Anderson create discreet yet eye-catching collections designed specifically for customers who prefer high-quality fabrics and products. In the Thomas Maier era, Bottega Veneta, along with a high level of craftsmanship, the brand's original woven leather designs became the symbol of timeless refinement. The brand remains one of the most distinguished, with a quiet but loyal following.
Other noteworthy brands traveling the quiet luxury path include Italian brands such as The Row, Khaite, Brunello Cucinelli, Jil Sander and Loro Piana. Their designs and brand stories speak to a “club of lovers of luxury” who are considered only “informed”. These loyal followers of quiet elegance are made up of wearers who can distinguish every stitch, detail, pattern and tone and smell true luxury from a mile away.
Additionally, British designer Phoebe Philo's return to fashion with her own brand and signature style has also been a factor supporting the quiet luxury trend. With his minimalist style, Philo designed some of the fashion world's most iconic and desirable products. This comeback increased the popularity of quiet luxury and made a huge impact on the fashion world.
Quiet luxury is on the rise in the fashion world as a trend to focus on quality materials, eye-catching details, master tailoring skills and wearable designs in everyday life, instead of logos and brand emphasis. This trend emphasizes elegance and originality rather than ostentation. The basic philosophy of quiet luxury continues to create a significant impact in the fashion world by reflecting a sophisticated sense of style, in the face of the cold gaze of users who like to carry the designer's name on their clothes.
The essence of quiet luxury is an understated, neutral color palette, simple designs and high-quality materials. This trend targets those who prefer to dress simply and elegantly, instead of wearing the logos of expensive brands. It also supports sustainable fashion by emphasizing long-lasting clothing pieces that are resistant to rapid changes in seasonal trends.
While thinking about quiet luxury, we can take a look at the wardrobe of Shiv Roy, the character in HBO's Succession series. Shiv Roy, who left an impact on the fashion industry as well as the viewers of the series, has a style where "money talks, wealth whispers", but he reflects this style not with logos or brands, but with carefully selected sharp patterns and unique silhouettes.
Economic and social changes stand out as one of the important factors in the rise of quiet luxury. After the 2008 financial crisis, brands moved away from flashy logos and started offering more functional, 'suitable for daily use' and quality clothing, laying the foundations of quiet luxury. This approach has evolved in line with consumers' desire to shop more consciously and permanently. More recently, quiet luxury has gone global again, as brands such as Bottega Veneta and JW Anderson create discreet yet eye-catching collections designed specifically for customers who prefer high-quality fabrics and products. In the Thomas Maier era, Bottega Veneta, along with a high level of craftsmanship, the brand's original woven leather designs became the symbol of timeless refinement. The brand remains one of the most distinguished, with a quiet but loyal following.
Other noteworthy brands traveling the quiet luxury path include Italian brands such as The Row, Khaite, Brunello Cucinelli, Jil Sander and Loro Piana. Their designs and brand stories speak to a “club of lovers of luxury” who are considered only “informed”. These loyal followers of quiet elegance are made up of wearers who can distinguish every stitch, detail, pattern and tone and smell true luxury from a mile away.
Additionally, British designer Phoebe Philo's return to fashion with her own brand and signature style has also been a factor supporting the quiet luxury trend. With his minimalist style, Philo designed some of the fashion world's most iconic and desirable products. This comeback increased the popularity of quiet luxury and made a huge impact on the fashion world.
Quiet luxury is on the rise in the fashion world as a trend to focus on quality materials, eye-catching details, master tailoring skills and wearable designs in everyday life, instead of logos and brand emphasis. This trend emphasizes elegance and originality rather than ostentation. The basic philosophy of quiet luxury continues to create a significant impact in the fashion world by reflecting a sophisticated sense of style, in the face of the cold gaze of users who like to carry the designer's name on their clothes.