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The rising voices of the steps taken to protect our planet are also heard in the fashion industry, which covers a large area of our daily lives. In summer 2024, beach fashion is taking innovative steps to reduce environmental impact by focusing on sustainable pieces. Beachwear and accessories made from hand-knitted, organic and recycled materials offer an option that is both environmentally friendly and stylish. This trend has also attracted the attention of luxury brands, because sustainability is no longer just a trend, it represents a vision that we need to include in our habits.

The rise of hand-knitted pieces
Hand-knitted bikinis, swimsuits and shorts bring together elegance and sustainability in the summer months. Knitted with handcraft, touch and minute processing, these pieces bring together traditional handicrafts with beach fashion in collaboration with modern designs.

Clothing made from organic materials
Natural and sustainable materials such as organic cotton, linen and bamboo stand out in beachwear in the summer of 2024. These pieces both support the rise of an environmentally friendly, life-friendly style and offer the unique satisfaction of taking a step in harmony with nature.

Accessories designed from recycled materials
Sustainable beach fashion is not only limited to clothing, it also shows itself in accessories. Beach bags made from recycled plastics, sandals made from marine waste and hats made from recycled materials stand out as a stylish complement and contribute to the protection of natural resources.

Contribution of luxury brands to the sustainability movement
The sustainable fashion movement also attracts the attention of luxury brands, and it is possible to observe this trend in the 2024 summer collections. Leading luxury brands are designing stylish beachwear and accessories using sustainable materials. These brands are becoming pioneers of a significant transformation in the industry by enabling more people to reach the concept of sustainability. Luxury brand groups such as LVMH and Prada and Gucci also show that they support the movement to protect the planet every season with the products they produce from recycled Econyl fabric.

In the 2024 summer season, we see that an environmentally friendly approach has been adopted in beach fashion, focusing on sustainable pieces, and the strong brands of the industry support these steps. Hand-knitted pieces, clothes made from organic materials and accessories made from recycled materials offer the pleasure of carrying pieces that have a story behind them in the lives they are involved in.

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