While the use of artificial intelligence in the field of digital marketing is rapidly increasing, it is especially noteworthy that luxury brands organize creative campaigns with artificial intelligence-supported images and videos. Jacquemus' famous 'la bambino' bags wandering the streets of Paris, giant lemons falling from the sky on the beaches of southern Italy, and Maybelline New York brand's mascara advertisements adorning the streets and underground subways of New York and London, increase people's interest by feeding the curiosity for a fantastic and happy world.
The reasons behind this interest are closely related to the increasing effects of the recent pandemic, economic ups and downs and global warming on our lives. In the face of these difficulties, people want to get away from real life and turn to their imagination and even feed it more. Fantastic and eye-catching advertisements offer them an escape and hope by opening the doors of an extraordinary world.
At the same time, the fact that even the most well-known faces of social media are now finding it difficult to arouse curiosity and produce different content encourages brands to benefit from the power of artificial intelligence. Artificial intelligence stands out with its ability to produce unique and creative content to attract the attention of consumers in the rapidly growing and changing digital world. People's interest in the different and surreal is also supported scientifically. Studies show that the human brain releases dopamine with new and extraordinary experiences; This explains why fantastic content is so effective and attracts the attention of a large segment of people. In the advertisements prepared using artificial intelligence, a product-focused theme is chosen, as opposed to familiar faces, and the product itself is kept in the foreground, which also shows the brands' confidence in their products.
The increase in the use of artificial intelligence in digital marketing is due to the desire of luxury brands to appeal to consumers with fantastic and interesting content. The creative potential offered by artificial intelligence causes people who want to cope with the pandemic and other difficulties to show more interest in advertisements that stimulate their imagination and direct them to fantastic worlds. It is not difficult to predict that this trend will become stronger in the future and the importance of artificial intelligence in marketing will increase.
The reasons behind this interest are closely related to the increasing effects of the recent pandemic, economic ups and downs and global warming on our lives. In the face of these difficulties, people want to get away from real life and turn to their imagination and even feed it more. Fantastic and eye-catching advertisements offer them an escape and hope by opening the doors of an extraordinary world.
At the same time, the fact that even the most well-known faces of social media are now finding it difficult to arouse curiosity and produce different content encourages brands to benefit from the power of artificial intelligence. Artificial intelligence stands out with its ability to produce unique and creative content to attract the attention of consumers in the rapidly growing and changing digital world. People's interest in the different and surreal is also supported scientifically. Studies show that the human brain releases dopamine with new and extraordinary experiences; This explains why fantastic content is so effective and attracts the attention of a large segment of people. In the advertisements prepared using artificial intelligence, a product-focused theme is chosen, as opposed to familiar faces, and the product itself is kept in the foreground, which also shows the brands' confidence in their products.
The increase in the use of artificial intelligence in digital marketing is due to the desire of luxury brands to appeal to consumers with fantastic and interesting content. The creative potential offered by artificial intelligence causes people who want to cope with the pandemic and other difficulties to show more interest in advertisements that stimulate their imagination and direct them to fantastic worlds. It is not difficult to predict that this trend will become stronger in the future and the importance of artificial intelligence in marketing will increase.